Edyta Blaszczyk

Johnson Health Tech

• Drive UX across 2 teams, the JRNY connected fitness app and a physical product development team, designing for 7 machine types and 6 screen sizes, from mobile to 7", 10", 15", and 22" embedded displays.
• Designed and shipped 6 features for JRNY, a connected fitness app with 134,000+ users, across iOS, Android, and embedded hardware, owning the process from research and wireframes through prototypes.
• Partner with industrial designers and business stakeholders on intuitive interfaces for physical cardio products, balancing user needs with business goals through iterative feedback.

BowFlex, Inc.

• Managed JRNY's evolving design system of 820+ components, icons, and images across 9 fitness modalities and six screen sizes.
• Launched key features including subscription flow optimization, streamlined workout initiation, and contextual recommendations.
• Led the transition from Sketch to Figma, achieving a 15% reduction in costs by streamlining design processes and improving team efficiency.
• Supported user research through beta, usability, and QA testing, and competitive analysis.

Airrosti

• Directed individualized rehabilitation programs for up to 16 patients per day, collaborating with doctors and leading with empathy and problem-solving.

Odessa American

• Covered up to six visual-storytelling assignments per day, collaborating with reporters and editors under tight deadlines.